Eight is a start-up taking the sleep world by storm with their revolutionary smart mattress cover—a sleep tracker that you don't have to wear, that learns your sleep patterns and adjusts your bed conditions accordingly for better sleep.
Over several months, I developed a full copy voice and style guide and a full strategy and positioning for them, then executed that voice in their relaunched website, app, packaging materials, and other marketing channels. I currently write several posts a month for their blog on sleep questions and science; this and this are good examples.
Together we also created The Dreams Journal, a forthcoming critical literary magazine. Emailed monthly, it contains essays, interviews, poetry, and fiction, and is inspired by the creative and critical thoughts on and from the world of dreams. I am it's ongoing manager and the editor in chief.