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While at the agency YARD, did full branding work for Look, from identity to brand book, and a full package design exploration. Wrote the tagline “Fear Not The Fine Print” and the brand story that appears here in these packaging elements, and helped conceive the layered, premium packaging experience.
While at the agency YARD, did full branding work for Look, from identity to brand book, and a full package design exploration. Wrote the tagline “Fear Not The Fine Print” and the brand story that appears here in these packaging elements, and helped conceive the layered, premium packaging experience.