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Two years. Hundreds of catalogs, print mailers, invites, store collateral pieces, and newspaper ads.
As an in-house editorial copywriter for the major fashion retailer, my projects spanned everything from sales to runway announcements, and in my time I worked in shoes & accessories, beauty, menswear, and womenswear—if it's in the real fashion, I have written for it. I concepted and brought to life a print/digital hybrid magazine, the Fashion Calendar, which helped kick off the brand into a more socially-savvy (and millennial) space.
August 2013