I read quite a lot online, and was always that person asking, "Did you read the piece in...?" So three years ago I started a newsletter to have people to talk about great writing with.
Since, it's evolved to a mix of top weekly pieces of longform journalism, cultural thinkpieces and features, cool Internet finds (recipes, books), and music. It skews liberal, feminsit, pop-cultural, literary, and punny. It aims to be a reference for reliably great reading (or listening) for people who don't spend a lot of time on media Internet, or don't have the time to comb the web for something that strikes them. It has a sizeable following.